Woodworks Co.
Compass Woodworks Co.
An award-winning craftsman needs a world-class online presence.
Brad Taylor's Story
The Challenge: Create a custom e-commerce experience and high-end brand identity
The Website
Brad wanted an easy way to upload his unique products. We made that easier with an e-commerce solution that integrated perfectly with his website. We customized his store so that the products vanished after they sold, an important feature since Brad's creations are each unique.
For his custom Infused Smoker Boards, we customized his interface to allow for his full range of design options, which made taking orders simpler for customers and easier for him.
Branding
For sales and exposure, Brad attends a number of trade and Home and Garden shows. He is also regularly featured in craft and lifestyle publications. As a result of that publicity, he needed a brand identity that showcased his work in the best light possible.
With the natural medium for his work being word and dark, earthy tones and elements, we created a brand for him that complimented his work and evoked a sense of warmth with bold and smokey colors paired with rich wood textures.